A modular toolbox rather than a detailed style guide to infuse the visual identity with individuality of the members.
The new corporate design for Jesus Freaks Deutschland e.V. includes a redesign of their logo as well as a new design concept. Based on the idea of co-creation and user-generated design I created a modular toolbox rather than a detailed style guide.
Members are invited to play with the design elements and thus to infuse the visual identity of the faith movement with individuality and the spirit of the people behind it. That way they create an emotional connection with the audiance and the people inside the movement.
The visual approach is fluid but the spirit remains the same.
The redesign of the logo was influenced by some elements of previous and existing logos of the faith movement.