The project focuses on typography and its relationship to the written word, speech and thought.
Today our writing is defined by numerous typographic presettings. Can we make a distinction between the original written word and designed text? What is typography? Is typography (only) a visual copy of thoughts or speech? Does the visual form of the written word influence our thoughts?

The book Thoughts Take Shape: On the Relationship of Thought, Speech, Writing and Typography is a collection of varied texts written by graphic designers, philosophers, linguists, media theorists, cultural and cognitive scientists.
Supplemented with concrete graphic design examples, the reader exemplifies the connection of specialised texts with a specific design topic. It tends to open new perspectives, interactions and an advanced understanding of typography.